📈Market Trends

NFTs

• Democratizing Investments: Bear's unique approach of using NFTs in an ETF-style model democratizes access to diversified portfolios. This innovation makes it feasible for a broader audience to participate in investment opportunities that were once only accessible to large investors. Consequently, the user base of digital assets is expected to grow rapidly in the next years.

• Attracting a Diverse Investor Profile: The novelty of NFTs, combined with the familiar structure of ETFs, appeals to both crypto enthusiasts and traditional investors, bridging a gap between these two worlds. Moreover, a relatively high share of crypto and NFT enthusiasts think that the environment is an issue that needs to be addressed with 70% of expert investors believing that investing activities could drive sustainable change.

Impact Investing

• Impact investing has emerged as a transformative approach, where financial goals connect with a commitment to making a positive societal and environmental impact. Unlike traditional investments solely focused on financial returns, impact investing actively seeks opportunities that align with specific social or environmental objectives. The need for a solution that coincides with an individual’s sustainable values while offering attractive investing opportunities is particularly voiced by Gen Z and Millennial customers.

Demographics

• Millennials and Gen Zs: The cryptocurrency and NFT market is experiencing a notable demographic shift, with a growing enthusiasm among Millennials and Gen Zs who represent 70% of the market. These younger generations, characterized by a heightened awareness of environmental issues, are turning their attention to sustainable and socially responsible investments. The market is showing readiness for tech-driven investment platforms, especially appealing to tech-savvy innovators and early adopters, constituting 34% of all innovators.